Planning A Successful Leaflet Distribution Campaign

There are many different forms of marketing that can help businesses grow their customer base. When running a business you need to work out how you are going to market your business, some forms of marketing will not be suitable for your business where as others may give a great return on investment. Leaflet distribution is one form of marketing that can be suitable for a lot of businesses. In this article we will be talking about what makes a good leaflet campaign and whether it would be suitable to your type of business.

So, how do you know whether you’ll get results from leaflet marketing? Easy, you don’t. Like all types of marketing you need to stick with it for a while before you can make a decision as to whether leaflet marketing works for your business. Too many people give up on a new marketing idea when they don’t get any response. However the reality of it, is that really you would need to hit an area a couple times for you to get a decent response, after all can you remember an advert you’ve only seen once?

Next you need to work out who your target market are. For any type of marketing you should know who you are trying to attract to your business, that way you’ll find it a lot easier to put together successful marketing campaigns. What age is your perfect customer? Gender? Job? Once you’ve got all these details worked out you can start to put together a plan as to how your going to hit those homes. Also, know what your budget is and work with it, are you looking to keep costs down? If so, you’ll be looking at doing a shared drop with 2-3 other leaflets from other companies, any distribution company worth their salt will not give out competing leaflets together, however if your happy to spend a bit more than you’d be better going for a Solo drop, where your leaflet is delivered on its own. All distribution companies should offer this type of service.

Once you’ve established who your target market are, you’ll need to work out what type of design you want to go with for your marketing material, is your company fresh, colourful and creative? Or do you have a more corporate image? Try to keep any designs / colour schemes in check with your website or other branding as this will help your readers link your company with your website.